301 redirects: common mistakes and how to fix them

aispeedforce

Sep 6

1 min read

Redirects preserve link equity when URLs move, and broken chains leak it. Most of the damage comes from a handful of repeated errors.

Why 301 redirects matters

Treat 301 redirects as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating.

Confirm 301 redirects is present and reachable on the live domain.
Compare what is published against what the crawler actually fetched.
Record the result so the next audit has something to compare against.

Demo article generated for testing crawl, indexing and structured data coverage on this site.

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Why 301 redirects matters

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