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GPTBot, ClaudeBot and PerplexityBot hit sites on their own schedule and leave their own footprint. Wix handles part of this for you and leaves the rest to configuration. Why AI crawler traffic matters Treat AI crawler traffic as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm AI crawler traffic is present and reachable on the live domain. Compare what is published against what the crawler actually fetche

GPTBot, ClaudeBot and PerplexityBot hit sites on their own schedule and leave their own footprint. Run this on a fixed cadence rather than after something breaks. Why AI crawler traffic matters Treat AI crawler traffic as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm AI crawler traffic is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Reco

Internal links distribute authority and tell crawlers what matters. Most of the damage comes from a handful of repeated errors. Why internal linking matters Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm internal linking is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has somet

GPTBot, ClaudeBot and PerplexityBot hit sites on their own schedule and leave their own footprint. Most of the damage comes from a handful of repeated errors. Why AI crawler traffic matters Treat AI crawler traffic as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm AI crawler traffic is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record t

GPTBot, ClaudeBot and PerplexityBot hit sites on their own schedule and leave their own footprint. Answer engines parse the same signals differently from classic search. Why AI crawler traffic matters Treat AI crawler traffic as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm AI crawler traffic is present and reachable on the live domain. Compare what is published against what the crawler actually fetche

Internal links distribute authority and tell crawlers what matters. Run this on a fixed cadence rather than after something breaks. Why internal linking matters Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm internal linking is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has s

Internal links distribute authority and tell crawlers what matters. Answer engines parse the same signals differently from classic search. Why internal linking matters Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm internal linking is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audi

Internal links distribute authority and tell crawlers what matters. The guidance that held two years ago no longer matches current behaviour. Why internal linking matters Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm internal linking is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next a

GPTBot, ClaudeBot and PerplexityBot hit sites on their own schedule and leave their own footprint. The guidance that held two years ago no longer matches current behaviour. Why AI crawler traffic matters Treat AI crawler traffic as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm AI crawler traffic is present and reachable on the live domain. Compare what is published against what the crawler actually fet

Alt text serves accessibility first and image search second. Most of the damage comes from a handful of repeated errors. Why image alt text matters Treat image alt text as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm image alt text is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has something to compa

Field metrics measure what visitors actually experience, not what a lab test reports. Wix handles part of this for you and leaves the rest to configuration. Why Core Web Vitals matters Treat Core Web Vitals as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm Core Web Vitals is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result s

Canonicals tell engines which version of near-duplicate pages should rank. Most of the damage comes from a handful of repeated errors. Why canonical tags matters Treat canonical tags as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm canonical tags is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has some

Internal links distribute authority and tell crawlers what matters. Wix handles part of this for you and leaves the rest to configuration. Why internal linking matters Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm internal linking is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audi

Alt text serves accessibility first and image search second. Run this on a fixed cadence rather than after something breaks. Why image alt text matters Treat image alt text as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm image alt text is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has something to c

Redirects preserve link equity when URLs move, and broken chains leak it. Most of the damage comes from a handful of repeated errors. Why 301 redirects matters Treat 301 redirects as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm 301 redirects is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has somethin

Alt text serves accessibility first and image search second. The guidance that held two years ago no longer matches current behaviour. Why image alt text matters Treat image alt text as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm image alt text is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has some

Redirects preserve link equity when URLs move, and broken chains leak it. Run this on a fixed cadence rather than after something breaks. Why 301 redirects matters Treat 301 redirects as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm 301 redirects is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has some

Alt text serves accessibility first and image search second. Wix handles part of this for you and leaves the rest to configuration. Why image alt text matters Treat image alt text as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm image alt text is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit has somethi

Redirects preserve link equity when URLs move, and broken chains leak it. Wix handles part of this for you and leaves the rest to configuration. Why 301 redirects matters Treat 301 redirects as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm 301 redirects is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audit h

Redirects preserve link equity when URLs move, and broken chains leak it. The guidance that held two years ago no longer matches current behaviour. Why 301 redirects matters Treat 301 redirects as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating. Confirm 301 redirects is present and reachable on the live domain. Compare what is published against what the crawler actually fetched. Record the result so the next audi