Image alt text: a monthly audit checklist
Alt text serves accessibility first and image search second. Run this on a fixed cadence rather than after something breaks.
Why image alt text matters
Treat image alt text as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating.
Confirm image alt text is present and reachable on the live domain.
Compare what is published against what the crawler actually fetched.
Record the result so the next audit has something to compare against.
Demo article generated for testing crawl, indexing and structured data coverage on this site.
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