Internal linking: a monthly audit checklist

Internal links distribute authority and tell crawlers what matters. Run this on a fixed cadence rather than after something breaks.

Why internal linking matters

Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating.

• Confirm internal linking is present and reachable on the live domain.

• Compare what is published against what the crawler actually fetched.

• Record the result so the next audit has something to compare against.

Demo article generated for testing crawl, indexing and structured data coverage on this site.