Internal linking: a practical guide for Wix stores

Internal links distribute authority and tell crawlers what matters. Wix handles part of this for you and leaves the rest to configuration.

Why internal linking matters

Treat internal linking as part of the site's technical baseline rather than a one-off task. The checks below are the ones worth repeating.

• Confirm internal linking is present and reachable on the live domain.

• Compare what is published against what the crawler actually fetched.

• Record the result so the next audit has something to compare against.

Demo article generated for testing crawl, indexing and structured data coverage on this site.